As an example on the Purdue Online Writing Lab states, “According to Jones (1998), 'Students often had difficulty using APA style, especially when it was their first time' (p. To enhance readability, try to incorporate the author’s name into your sentence and then write the year and the page number in parentheses. If it is a direct quotation or summary, you must include the page number. With APA format, when you quote, paraphrase or summarize someone else’s work, you must list the author’s name and the year of publication. In APA style, this paragraph should be 200 to 250 words in length. For a case study, this should include what you investigated, the characteristics of your participants, the experimental method you used and any findings or conclusions you reached. This information should be centered in the upper half of the page.įor your abstract, write a paragraph that serves as a summary of your paper. For the rest of this page, list your case study’s title, your first and last name and your university’s name. Before your title, include the words “Running head” and a colon.
For your title page, your running head is slightly different.
In APA style, your title page and abstract are separate pages. Type your title in all capital letters and use Arabic numerals for your page numbers. If you need to condense it, select only the keywords. Your title is limited to 50 characters in the running head. This should feature your title on the flush left hand side and your page numbers on the flush right hand side. Your running head lies at the top of each page in your header. APA style recommends that your case study feature a title page, abstract (if required), main body and references. When you indent the first line of a paragraph, use one-half inch indentations. The APA recommends you use 12-point Times New Roman font. Your paper should be double-spaced and have a 1-inch margin on all sides. In most cases, market research takes weeks to months and. The marketing strategy and research are different for various organizations depending on what they think will create a robust market response.
#Case study apa format example how to
The sixth edition of the “Publication Manual of the American Psychological Association” provides general instructions on how to format your case study. Marketing is a crucial part of any business in ensuring its sustainability, building and retaining a good market share.